Underwriting
Help Support Us
Underwriting on KFUG
What is an Underwriter?
Underwriters provide essential funding that enables us to create quality content and build community through promoting shared values and amplifying essential resources. As a community-focused 501(c)(3) non-profit corporation, KFUG Community Radio is funded entirely through grant funding, generous donors, and underwriters.
Is this an advertisement?
Nope! We do not advertise specific products or services. Though underwriting announcements can sound like commercials, our listeners and viewers can rest assured, knowing that KFUG’s programming priorities remain immune to the influence of commercial interests… in other words, we NEED YOUR SUPPORT!
We couldn’t do ANY of this without the support of our underwriters.
What’s in it for you?
Becoming a KFUG Underwriter is a groovy way to publicly display your support for community-focused independent media, while increasing visibility for your organization or cause.
Underwriters receive perks ranging from announcements that broadcast several times a day, to packages including a custom produced broadcast segment, podcast, and/or video feature that highlights the work of your organization.
What’s the cost?
Underwriting agreements are available on a monthly or yearly contract basis. Underwriter announcements start as low as $100/month, with custom media packages costing around $5,000 per year. Whatever your budget, we are confident that we can find the perfect fit for your organization.
For more info and actual, real-world numbers, email kfugcommunityradio@gmail.com
What Even IS an Underwriting Announcement?
An Underwriting Announcement is a repeating message, just like a commercial, that tells our listeners that you’ve contributed to the well-being of community radio and grassroots media. These announcements can sound just like commercials, but the discerning listener will notice an Underwriting Announcement does not contain three things that many commercials do:
- Calls to Action – We cannot tell our listeners to hurry down to your business this weekend because you’re giving away kittens.
- Comparisons – We cannot say you or your business is the BEST your or your business in town, no matter how true your underwriting of KFUG makes this statement.
- Pricing – No dollar signs allowed.
We can tell our listeners about your services, what you offer to the public, how long you’ve done so, and any other details that illustrate the appeal of your service or business, as long as the message does not contain any of the above proscribed information.
Partners & Sponsor
Our Official Partners & Sponsors
Get Behind the Microphone
Interested in Becoming the Next KFUG DJ?
Our on-air staff is comprised of volunteers who bring their real-person energy to the airwaves! If you’re a real person and would like a shot behind the microphone, or have an idea for a show topic or guest appearance we absolutely must hear, then hit the little red button below and become a part of The Fug!